Diet tips for reducing risk of kidney disease

Now, a large portion of the world’s population is battling kidney disease related problems. If healthy lifestyles and cuisine are adopted, it can be easily avoided. To keep our body healthy and active, it works like cleaning the blood like a kidney filter. Let’s know about other functions of this major organ and ways to keep it healthy.

Diet tips for reducing risk of kidney disease

What is the work

During the digestion process, all the micro-toxic elements released from our food are stored in the kidneys and get out of the body with urine. Kidney helps in the formation of red blood cells and keeping the blood clean. Another function of the kidney is the creation of vitamin D which strengthens the bones. Our eating habits are worsening in today’s race-filled life. That is why the number of people suffering from kidney diseases is increasing. By keeping a healthy lifestyle, we can avoid such problems.

Drinking more water

If the kidney is healthy, drinking more water is a better treatment. For this, every normal healthy person should drink an average of 4-5 litres of water per day. Water extends out many types of toxic elements present in the body with urine and keeps the functioning of the digestive system as well. This does not cause constipation. Apart from this, the water prevents blood from becoming thick and keeping blood flow right in the body. Drinking more water regularly also keeps blood pressure levels balanced.

Adopt a balanced diet

Use of the high amount of sugar and salt in daily food proves to be very harmful to kidney health. The speed of doing both of these things slow down. Therefore, take a small number of ingredients such as sweets, chocolate, cake-pastry, wafers, processed food, pickle, papad and chutney as they contain plenty of salt and sugar. Apart from this, consumption of non-veg, mushrooms, and pulses should also be done in a balanced quantity as they contain abundant proteins. It is very important for the body, but due to its excess, uric acid can be a problem.

Similarly, consumption of milk products is important for the strength of the bones, but due to its excess, the problem of kidney stone can be. In order to avoid such problems, the balance in catering is very important. Be sure to include calcium and protein-rich foods in your diet, but their quantity should not be high. Make colourful fruits and vegetables a necessary part of your diet. The anti-oxidant elements present in them save the kidney from infections. Apart from this, try to stay away from alcohol-cigarettes as far as these things cause great harm to kidneys besides liver. If you adopt healthy eating habits, then kidney disease will not bother you at all.

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30+ Bits of Wisdom on Healthcare Personas, Customer Journeys & Targeting from HITMC Event

healthcare buyer personas customer journeys hitmc hitsm

          

This post provides info about healthcare information technology buyer persona, customer journeys and information about targeting those in the healthcare market. It is the second post in a series of posts. You can find a summary of all past and pending post here.

The information in this post was culled from tweets shared during last week’s Healthcare IT Marketing Conference event. As noted in previous posts, I sifted through hundreds of tweets containing the #HITMC hashtag to pull out what I think may be useful to those operating in the healthcare IT space.

A lot of the information, ideas and opinions presented below will be discussed during the #HITsm chat this Friday, April 14th, 2017 at 9:00am PST where the theme will be Healthcare Content Creation for Audience Economy.

Healthcare Buyer Personas & Customer Journeys
Tweet
Handle
#healthIT buyers on panel are using #contentcuration (aka keywords) over favoring certain publications.
@amyinmaine
#HealthIT buyers say they talk to others beyond the list of references that is provided. The solution should match their workflow
@rn_solutions
Can’t force a #healthit purchase before it’s time. May plant a seed however with marketing emails etc…
@amyinmaine
Conference booths side by side can help me determine who can do what. Sometimes we discover what we need here. Healthcare buyer
@sarahbennight
Every customer touch point is opportunity to establish trust or distrust. Keep them on your trust track w/ the right type of content.
@mmorris135
Find harmony in brand touchpoints. @jacirusso https://t.co/jJdwfuaH6i   
@david_c_clifton
From #healthIT buyers: Most likely to read an article that has a catchy headline & first 2 lines tell how article will help/educate.
@mmorris135
Here’s one of a bajillion examples of a Buyer Journey Map: https://t.co/ZOfBmWYCMU   
@shimcode
How does your tech compare to other industries outside of healthcare? Healthcare buyer
@sarahbennight
In session on sales alignment at #HITMC Talking buyer journey map. This PR person says what’s that? #learning
@amyinmaine
Missed the Science of Healthcare Journey Mapping at #HITMC? Download the free eBook here: https://t.co/L5Fy7iw4g4  https://t.co/HkUgL3zK0a  
@shawngross
Sales cycles for #HIT products are extending past 24 months. We need to get speedier in order to survive. via @CSlocumb at #HITMC.
@cqmarketing
Social Media isn’t about broadcasting. It’s about having a dialogue with your buyers that fosters an emotional connection.
@liz_carroll24
Some struggle with creating personas. This is an excellent case study of how to get it right. #socialListening #hcmktg https://t.co/PD3G2Kt3dQ  
@rn_solutions
The best 9 minutes you may spend on marketing this week: “How to Align Email Marketing to Buyer’s Journey” https://t.co/g2yhrqoUxU
@shahidnshah
We check references beyond the ones you give us Healthcare buyers.
@sarahbennight
We value onsite visits as part of our buying process.  Healthcare buyer
@sarahbennight
What buyers want: “Higher quality lower volume”. Be authentically educational. Show how you can help them. Give a unique perspective.
@rn_solutions
Targeting Those in the Healthcare Market
Tweet
Handle
At a time of constant #change, we can help you get the attention of the hospital C-suite https://t.co/hDRdVpmTtM  @HITMarketingPR https://t.co/kFXgH3r8WN  
@ahahealthforum
Audiences aren’t all the same. Know ur audiences 
@david_c_clifton
Build me and build a relationship with me. Don’t try to sell me right off the bat!
@erinewold
Customer love: There’s always some other option you customer can use. The relationship is everything.
@mi_turnaround
Do we really know what our clients need? Or are we guessing and selling our guesses (paraphrased)
@@ShahidNShah
Doc on #HITMC panel says please don’t stop by my office to sell… do other docs agree? Let us know @solutionreach
@leachatham
Docs ARE checking out vendor booths at medical conf. Target messages for results. 
@david_c_clifton
Entrepreneurs are special thinkers and require a unique perspective https://t.co/rVS0STZ2DP  
@chints2
Epic Failure! The Disconnect Between #SoMe and Sales @ContentCarnivor https://t.co/uR4NJCgoTO
@bfmack
Healthcare customers do not want another mobile app. They want UI/UX to disappear into workflow 
@chints2
Many doctors, nurses, front desk staff, etc are suffering needlessly because they don’t know that there’s a solution to their problems…
@cert_e_support
Next doc on #hitmc panel says build relationships with me. Do other docs agree? Let us know @solutionreach
@leachatham
Respect hierarchy “If top person says no don’t email their direct reports. Guess who gets those emails fw to them?” Brian Rosenberg
@colin_hung
Stop dropping by my office for 5min of my time but talk for 15min…they won’t be invited back. Be respectful of my time Dr Hoer
@colin_hung
What we are seeing from vendors is 1/2 tech, 1/2 biz services
@ssfraser
Wonder how many vendors forget all it takes is a quick search on Google to find clients. Can’t hide behind references @sarahbennight
@colin_hung
You can’t buy a customer’s attention. @jacirusso
@david_c_clifton
You can’t tell [your audience] how to feel! @jacirusso
@marsinthestars
Share Your Insight!

Come join the #HITsm chat this Friday, April 14th, 2017 at 9:00am PST and share your insight.

Thoughts, Ideas, & Tips for ‘Pitching’ Healthcare Products & Services

This post shares information on pitching to healthcare ‘Journalists’ and ‘Reporters; a couple dozen bits of information shared by attendees at last week’s Healthcare IT Marketing Conference event in Las Vegas. 

As noted in previous posts, I’ve sifted through hundreds of tweets containing the #HITMC hashtag to pull out what I think may be useful to those operating in the healthcare IT space. This is the 3rd post where I’m sharing what I believe are useful bits of information for those charged with promoting healthcare IT products and services. See this post for a summary of everything I’m sharing.

Note: A lot of the information, ideas and opinions presented below will be discussed during the #HITsm chat this Friday, April 14th, 2017 at 9:00am PST where the theme will be Healthcare Content Creation for Audience Economy.

Pitching Others
Tweet
Handle
Idea for pitches. Instead of telling, give your potential clients an experience.
@stacygoebel
Always great to hear the reporter’s side of the story. Great insights from @scottmace @nversel and @techguy
@ariamarketing
@nversel says ‘Pitch case studies outside of big news to get reporters attention.’
@amyinmaine
@scottmace says ‘@HealthLeaders writers either write sponsored or editorial, not both.’ 
@amyinmaine
Having worked for 3 online publishers with 3 different so-so business models, I increasingly think the answer is Yes. https://t.co/dZ4wq0CvoM
@brian_eastwood
How many “major #healthcare media” outfits give unfettered access to the individuals who promote their stuff?
@shimcode
In #healthcare, we may be coding an email or pitching ideas, but in the end we’re all a part of the quality of life of humans
@studionorthusa
Most journalists are too busy chasing the proverbial ambulance to field pitches, sadly. Part of why I left business.
@brian_eastwood
Oh yeah, those stories are only valuable to entry-level editors who have slots to fill in newsletter so it goes out before lunch.
@brian_eastwood
Personalization is key to marketing. “Somebody cares if it’s good enough” @sscottcollins cc @sarahbennight @jslentzclifton
@erinewold
Since when does “the press” mean “generate leads” instead of “educate readers?”
@david_c_clifton
Sound advice from @nversel: You might not like his stance but why would a reporter waste time on a piece that has errors?
@colin_hung
Take the time to learn our beats — great advice from @nversel
@paulberthiaume
Totally agree. Often you can’t cause someone to buy #HealthIT you have to be top of mind at the right time.
@colin_hung
When it comes to asking a reporter for an article correction, @nversel says be sure its a factual issue (not tone)
@ssfraser
When it comes to ed cals, “I hate when folks ask, ‘what do you want to write about?'”

ShimCode asks: What’s an ‘ed cals?’
@ssfraser
Dealing with Entrepreneurs

Tweet
Handle
Entrepreneurs are David. Play to your strengths. Be creative.
@chints2
“Don’t market like big orgs do, think like David vs Goliath.”
@professortalk
Find a Goliath to slay – something people have emotional connections to.
@marsinthestars
Find a Goliath to slay. Give a customer’s reason to love you.
@amyinmaine
Rhoads “David wins cause he played to his strengths and fought Goliath in ways G never understood.”
@amyinmaine
Partnering

Tweet
Handle
“Collaborative Engagement for shared benefit has shared value and can help differentiate solutions.”
@mdeiner
Multi-stakeholder collaboration (payer, provider, patient) is powerful. Future of #HealthIT panel at #HITMC
@tjustincampbell
Does partnering diminish the HealthIT company? John Moore (Jr.) from @ChilmarkHIT says no.
@tjustincampbell
If you’re not a strategic partner to your customers, you’re useless to them says @ShahidNShah
@gary_rubin
It’s ALL about strategic partnerships and collaborative engagement. https://t.co/fELj9q5Fw0
@rn_solutions
Marketers, we can partner together on content… all of our solutions work together! https://t.co/8FgRECQRBW
@stacygoebel
Partner on marketing content with companies that are in the same continuum as you (non competitors).
@amyinmaine
Share Your Insight!
Come join the #HITsm chat this Friday, April 14th, 2017 at 9:00am PST and share your insight.

Innovation, Inspiration, Champions, & The Importance of Focus in Healthcare Marketing

importance of innovation and inspiration in marketing hitmc healthcare hcmktg

Summary: This post shares 70+ ideas, tips, opinions and other resources about the value of innovation, inspiration, ‘champions,’ and importance of focus for marketing healthcare information technology products and services. 

As noted in my original post and previous posts, I’ve sifted through hundreds of tweets shared by attendees at last week’s Healthcare IT Marketing Conference event in Las Vegas.  This is the 4th post presenting what I believe are useful bits of information for those charged with promoting healthcare IT products and services.

Note: A lot of the information, ideas, resources and opinions presented below will be discussed during the #HITsm chat this Friday, April 14th, 2017 at 9:00 am PST where the theme will be Healthcare Content Creation for Audience Economy.

Importance of Innovation in Marketing

Handle
Tweet
@ssfraser
Key to innovation in marketing? Stop sounding like everyone else
@amyinmaine
What is NOT going to change in the next 10 years. #innovate around there. @JeffBezos
@rn_solutions
Explain how innovation works, set up the business case. Don’t make their world more complex. “Do not automate stupidity” @ShahidNShah
@colin_hung
Don’t automate stupidity. Get rid of it. THAT’s true innovation. @ShahidNShah at #HITMC Love it
@mdeiner
“doing something stupid faster is NOT innovation.”
@mmorris135
Q: Is your product ACTUALLY innovative? A: Ask your customers if THEY are able to be more innovative with your product. @ShahidNShah
@amyinmaine
Reflexive #Innovation is habitual or reactionary while inflective innovation is strategic and impactful.
@healthitmktg
Great reminder when meetings are 24/7! “Give yourself space to innovate and be creative” — @stacygoebel
Marketers Are in The Inspiration Business

Handle
Tweet
@amyinmaine
Find a higher purpose for everything we do. Emotionally connect.
@bumblepr
Great keynote by Dr. Gary Rhodes…”You’re not into doing. You need to inspire your customers because that’s the future.”
@ksucich
You’re not just marketing to customers, you’re inspiring customers. -Gary Rhodes at
@mi_turnaround
Being exposed to people who get it & feeling less like I work on an island & more like I have access to a really awesome empire. 
@mssoftware
Keynote #hitmc @professortalk Gary Rhoads – “You are in the inspiration business”.
@dodgecomm
Great leaders are in the inspiration business. – Dr. Gary Rhodes, BYU #leadership
@cristinadafonte
Inspire people instead of compelling them. Great advice.
@stacygoebel
Defining engagement: I believe. I’m inspired. I do extra. (Mind. Heart. Behavior.)
@nburdette
Engaged customers and employees believe in the org, are inspired, and contribute
@mssoftware
The heart of every good story is emotion. @jpyjr Tell an interesting story.
@sarahbennight
You need to inspire your customers, not just market to them. Dr. Covey
@mdeiner
“We’re in the inspire business.” Gary Roads
@colin_hung
Great slide on Engagement in the workplace…and specifically Marketing via Stephen Mack Covey – Believe, Inspire, Do Extra cc
@stacygoebel
Inspired workers/customers help make the ORGANIZATION successful (not themselves) https://t.co/BqSz0kBwTA
@colleenkbarry
I was skeptical of value in FB Live before @mdeiner’s session this morning – consider me now impressed and inspired. Thanks!
@dodgecomm
Interactions with brands that leave customers feeling smarter inspires passion. How can you make sure this is true for your brand?
@marsinthestars
Love that @jacirusso reminds us to forget demographics in favor of behaviors/emotions. What keeps your audience up at night?

how to define engagement in healthcare marketing hcmktg
Inspiring Your ‘Champions’

Handle
Tweet
@marsinthestars
Let employee brand champions have a role in helping improve user capability/autonomy.
@stacygoebel
Brand champions have PASSION. mojo
@mmorris135
Brand champions need to believe in your products and services, be inspired and contribute to your organizations success
@stacygoebel
Brand champions: no difference between employees and customers.
@mi_turnaround
From Gary Rhoads: employees and customers are your brand champions. Engaged ones are passionate, happy, co-creators.
@stacygoebel
Give your brand champions a BETTER reason to love us.
@nxtlvlbranding
How to create customer engagement: Focus on passion. Never take your eye off brand champions. (Gary Rhodes at #HITMC)
@stacygoebel
How to make brand champions? Lookee here. https://t.co/Yc1H8L2svA
@mmorris135
Needs for high employee/customer brand champions: culture/job fit, social fit, value & support, engagement
@bumblepr
Spend time listening to your brand champions to identify and understand the feelings and emotions of highly engaged members
@sarahdavelaar
We should inspire brand champions (inside & outside of the org), rather than trying to influence them. @professortalk
Inspiring Your Employees

Handle
Tweet
@dodgecomm
To deliver a great customer experience, need to create a great employee experience – Dr. Gary Rhodes
@bumblepr
Find a higher calling for employees and customers
@sarahdavelaar
Cool integration of stories (published on website) into employee intranet, @jpyjr! Great way to do employee advocacy
@wynn_atwork
Employers are in the inspiration biz. When we see momentum, we follow it.
@bfmack
How do we make customer experiences REMARKABLE? – Make EMPLOYEE experiences remarkable! @professortalk
@burtrosen
I believe, I’m inspired, I do extra. The 3 signs of an engaged employee
@bumblepr
Instead of focusing on why people hate us, why not give customers and employees a better reason to love us! #shiftinperspective
@stacygoebel
The future of management: INSPIRATION. Lead with passion if you want passionate employees who create great customer experiences.
Inspiration Creates Passion

Handle
Tweet
@marsinthestars
Through inspiration, we create passion.
@mmorris135
Are your #employees engaged & passionate? Ride the wave!! Follow the momentum & passion to define the future of your brand.
@dodgecomm
Ask: Why are people passionate about your products and services? This will help improve engagement.
@amyinmaine
Don’t focus on the negatives, focus on the passion. Sounds like my parenting books.
@bfmack
Engagement is about passion and finding a COMMON higher purpose for employees AND customers! – @professortalk https://t.co/413mPU7JPo
@bfmack
Where does inspiration for passionate engagement come from? The LOVE group! – @professortalk
@wynn_atwork
Where does passionate performance come from? “Communicate to the swing group through the eyes and heart of the love group.”
@david_c_clifton
#CorporateAmerica needs to invest more in the education and passion of employees
@david_c_clifton
#Passion is how to get people excited about what you’re offering
@sarahbennight
Instead of asking what keeps you up at night, what gets you out of bed in the am. Understand passion for what they do. #personas
@ksucich
It’s ok to go with suboptimal solutions if people are passionate about it.
@colin_hung
Less expensive to do more with the ppl who are passionate about company vs do less of things the detractors hate about you @professortalk
@amyinmaine
Let employees give workshops on their passions. Umm…anyone want to practice #triathlon transitions with me?
@mi_turnaround
Momentum is best understood through the eyes & heart of your love group. Focus on the ppl who are passionate. https://t.co/BxjvH8zvHU
@galenhealthcare
Put the microphone in front of your clients @tjustincampbell understand their passion to better engage & educate
@amyinmaine
Successful products solve a specific PASSION in the market? #entrepreneur #increasethefun @professortalk
@mmorris135
To improve employee/customer engagement, find out how you can enhance passion by focusing on most engaged – & improve w/ disengaged.
Focus, Focus, & Focus Again

Handle
Tweet
@cslocumb
Creativity is best when we narrow our focus. I think everything is better when we focus.
@amyinmaine
Focus on the engaged. Disengaged not worth your time/money #marketingtips
@chints2
Focus marketing & strategic innovation on small aspects of healthcare ecosystem-space is too large to fix it all at once @ShahidNShah https://t.co/ADEp7FLDuD
@paulberthiaume
A focus on sales alone inevitably leads to fewer sales. When a company loses its soul, it inevitably loses its brand.
@colin_hung
Don’t waste time on Disengaged, they will never buy into your msg. Focus on those u can Swing & who Love u already https://t.co/hqoknxIERk
@bfmack
Let’s stop beating ourselves up on why people hate us and wasting our time and energy on those who are disengaged! – @professortalk https://t.co/YYUKMteLvT
@nxtlvlbranding
Simplified design returns more effective marketing! Focus on this: what you are trying to communicate? #designthinking https://t.co/ER5yRnJMdw
@stacygoebel
Spend your time and energy learning from the people who love you. (Not 80% on those who are disengaged.)
@beccamcurtis
Want to create momentum? Focus on those engaged already. #notthehaters #Solutionreach #focusonlove
@burtrosen
Why are we spending all of our time focused on those who don’t like us and none of our time understanding those who love us
@paulberthiaume
Why do companies spend 80% time on things On Fire and negative? Success comes from spending 80% of time on POSITIVE experience

Share Your Insight About Healthcare Marketing

Come join the #HITsm chat this Friday, April 14th, 2017 at 9:00am PST and share your insight.

32+ Miscellaneous Thoughts on Marketing Healthcare IT Products & Services

Summary: This post shares 30+ miscellaneous ideas, tips, and opinions on marketing healthcare information technology products and services. It’s a catch all of tweets not categorized in my previous posts.


As noted in my original post, I’ve sifted through hundreds of tweets shared by attendees at last week’s Healthcare IT Marketing Conference event in Las Vegas.  This is the 5th post presenting what I believe are useful bits of information for those charged with promoting healthcare IT products and services.

Note: A lot of the information, ideas, resources and opinions presented below will be discussed during the #HITsm chat this Friday, April 14th, 2017 at 9:00 am PST where the theme will be Healthcare Content Creation for Audience Economy.

Miscellaneous Tips

Tweet
Handle
Never give clients the answers until you get paid. #consultantlife
@amyinmaine
Solving pain is boring, just increase the fun! Ex. is @CoolestCooler that has bluetooth speaker!
@@professortalk
A press release is the worst way to land a story, says @techguy.
@ssfraser
You need to give yourself space to create…how do we carve out the time. Need diff perspective @stacygoebel
@amyinmaine
Obsessively learn if you want to be a marketing master, says @stacygoebel
@gary_rubin
Stop using “Revenue Cycle Management” and call it what it is: money
@mattybowen
How to know if you are ready for an Agency? Ask yourself, “Are ready to trust others?” @AgencyTen22 #marketingtips
@rn_solutions
Position your marketing around healthcare unanswered questions like quality, cost, care variation issues etc…
@amyinmaine
Read what your customers are reading, not what’s important to thought leadership-@ShahidNShah
@bumblepr
Know your goals – it makes it easier to say no to left field requests @SarahDavelaar
@jillareeves
Don’t put any text on graphics on FB, says @tinashakour. 20% rule limits reach.
@gary_rubin
Solve the four C’s for consumers on mobile – connections, choice, convenience, conversation @bryancohen1
@amyinmaine
Strive for Progress Not Perfection especially in Marketing Totally love this Agile approach. Makes total sense
@colin_hung
#HITMC takeaways: Celebrate wins! Study what goes well. What are we doing right, ask your clients. Show your clients love! #marketingtips
@rn_solutions
Always communicate to the swing group through the eyes and heart of the love group. https://t.co/KmuihEH4Ei
@stacygoebel
Give customers an experience that makes them feel smarter when they’re done! – @professortalk
@bfmack
Talk with your customers, not at your customers – @Dennis_IMO
@bumblepr
How to handle “pushback”, you could say, “This is probably not the best idea, let’s try it this way.” @AgencyTen22 #marketingtips
@rn_solutions
For social savvy docs, mentions feed the ego and may give vendors leg up on sales.
@amyinmaine
I wish you not do is stop by my office without an apptointment. Respect the physicians time when try to sell them. #HITMCmarketing
@erinewold
Finding Opportunities

Like this guy!

Tweet
Handle
Find a hurdle that others won’t jump. Reminds me of the book “Visioneering” by Andy Stanley.
@stacygoebel
Find a hurdle to jump over that other companies fail to recognize – @professortalk https://t.co/6j61jztlaf
@bfmack
Creativity loves constraints. Embrace your constraints and they will make you great. Be this guy. He’s a success. https://t.co/DwyZKJCiOG
@mi_turnaround
To market as an #entrepreneur do more with less and embrace your constraints. https://t.co/x4AlVfRuzN
@Sarahbennight
Leads are only as good as the people you give them to. So true.
@gary_rubin
Build risk into your lives. More great advice from @stacygoebel
@pattyldickerson
We need to give ourselves space to look at things from a different perspective in order to create NEW things. @stacygoebel
@studionorthusa
PREACH: build a relationship IRL! @stacygoebel
@sarahdavelaar
We’re in a transition period, that’s the reality @Frost_Sullivan #valuebasedcare #healthcare
@galenhealthcare
Pay attention to physician spending trends https://t.co/OuXaTMazUI
@shereesepubhlth
Marketers, point out these inefficiencies. https://t.co/BUzKVkKIvw
@stacygoebel
Please everyone, do this: Embrace transitional ugliness. Via @HelloAxiom88 https://t.co/CKiCdnVfad
@healthitmktg
Quality is Important

Tweet
Handle
Advice from #healthIT press: Proofread! It’s a lost art. Proofread press releases, emails, subject lines… (Always a good reminder.)
@mmorris135
Dedicate yourself to be better because it makes a difference! @stacygoebel
@studionorthusa
Hold accountability for what you will deliver to your clients https://t.co/w6zQdeC5ye
@galenhealthcare
Ditch the jargon, report research results
@bocabeachgirlfl
Honesty is the best policy for marketers
@david_c_clifton